“ from the community for the community “
313 is a brand shaped on customers demand. In a moment when it’s so
important for fashion to respond to people actual taste and concrete
necessities, reduce unnecessary waste at all levels (creative/productive) and
encourage responsible consumption in both creators and customers, we
believe that shared knowledge is the key. Gathering ethical data from streetwear
and fashion communities all over Europe about new generations outlook on
outerwear, helped us bringing our vision to reality.
The collection aims to be a contemporary outtake on outerwear classics, with a
focus on quality/price ratio. Physical and cultural longevity were also taken in
serious consideration during the creative process, in order to give life to a
product made to last in both senses.